Why are high-priced curling styler popular on Chinese Wechat?

Curling bars are not Dayson’s first popular product in China. In recent years, from more than 6000 yuan of sweeping robots, 5000 yuan of vacuum cleaners to 4000 yuan of fans, 3000 yuan of hair dryers… Dayson constantly refreshes Chinese consumers’perception of small household appliances with “high prices”. Gui is Dayson’s first impression to Chinese consumers, and it has become its number one label in the domestic small household appliances market.

According to James Dyson, the founder of Dyson, the high price of his products comes from his unique motor technology and industrial design. “Dayson is a technology company.” James Dyson has emphasized his scientific and technological attributes more than once in public, and he regards himself as an “inventor”. At present, Dayson has more than 3500 engineers worldwide. By 2020, Dayson will employ 3,000 engineers worldwide and invest 7 million pounds a week in new R&D projects, Dayson officials told reporters.

China, on the other hand, has become the focus of Dayson’s market. According to Dayson, in 2017, Dayson maintained a strong growth rate of 159% in the Chinese market. At the same time, Dayson is constantly adjusting to the Chinese market: from the introduction of vacuum cleaner accessories specific to clean sofas, melon seed shells on mattresses, to the mounting of Chinese red-plate hair dryers, Chinese New Year’s scandium-gold leaf-free purification fans, to the establishment of Dayson Shanghai Laboratory for Chinese household rings. R&D and testing of new products. According to Dayson, China is expected to surpass the United States as the second largest market in the world by 2020.

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